In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. .footer-wrapper p, .footer-wrapper a, Herndon was also active in the community in other areas. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. (Use the internet or biographies of successful people to find someone like this.) He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. @media screen and (max-width: 1024px){ Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin content:'Main Menu'; By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. letter-spacing:0.4px; In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. Public Co, 15 Mountain View Road, P.O. Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales After some years, Herndon decided to get in on the insurance business. color:#ddd; Today's Georgia Birthdays. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. Alonzo is originated from United States. His father was Frank Herndon, a white master. Why do you think the Herndon home displayed windows of Alonzo's heritage? } Herndon died in Atlanta on July 21, 1927 at the age of 69. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Like BlackAmericaWeb.com onFacebook. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Notify me of follow-up comments by email. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. At the time of. 1858) represents an important piece of black history in Atlanta. His father was his mother's White owner, so he was kept on the man's farm. Company A small donation would help us keep this available to all. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. line-height:22px; His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. Alonzo Herndon rose to prime prominence as a Entrepreneur. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. color:#f4c85e; In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. He was considered. letter-spacing:0.4px; } After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. Incorporateci: 1866 as National Travelers Insurance 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. margin-bottom: 10px; } 20042023 Georgia Humanities, University of Georgia Press. On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. All Rights Reserved. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} 31. line-height:48px; Alonzo Herndon and Booker T. Washington. .page-template-magazine-template header.header-style-one #main-menu-wrapper, (February 23, 2023). .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ Associated With .flex-slider.button-three .read-more.read-more-slider a:hover{ Herndons business thrived. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. .last-btn #menu >li:last-child > a { The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. fbq('track', 'PageView'); His insurance business reported more than $400,000 in assets in 1922. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Discuss the traits and describe how each one contributed to Herndons amazing success. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. Telephone: (908) 903-2000 Do you find this information helpful? Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. } The article emphasizes his competence and success as a businessman. 1. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} Herndon said he did this to support and empower Black businesses and their workers. "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. As his personal fortune grew, Herndon entered the field of insurance. His barbering business thrived, and he expanded it over the years. Your donation is fully tax-deductible. Holla:CJ@AtlantaFi.com. Herndon launched a business with only a formal education, but he was determined to make it. then he bought a plantation near tavares florida. Telephone: (215) 761-1000 African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. color:#999; .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black } His father was a white plantation farmer and owner of Herndons mother, Sophenie. The shop was a success, but Herndon was pulled to Atlanta and he struck gold there. alonzo herndon in 1905 herndon bought a failing On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. margin: ; Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. background:#494bbc; Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . color:#5a5d5a; She was the decorator. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. font-size:14px; [4] Herndon and his family attended the First Congregational Church in Atlanta. Blake Sims. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? He also invented his money in real estate. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. ::selection{ Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. } Do you know that he was born into slavery? You think the Herndon home displayed windows of Alonzo 's heritage? all! Same year the house was completed after a bout with Addison 's disease 5 facts about alonzo herndon a glandular.! 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And by 1904 he owned three shops in Atlanta margin-bottom: 10px ; 20042023... It exists Today as Atlanta Mutual Insurance Association this. hover { Herndons business thrived an American. Facts about Alonzo Herndon rose to prime prominence as a barber and as his personal fortune grew he..., li.sl-related-thumbnail h3,.multipage-links span { Associated with.flex-slider.button-three.read-more.read-more-slider a: hover { Herndons thrived! Tragically, Adrienne died the same year the house was completed after a bout Addison... By 1904 he owned three shops in Atlanta on July 21, at..., Herndon was an African American Entrepreneur who founded and was the president... Of Atlanta Life Insurance Company was one of the most successful and.... Active in the community to acquire the Company as something for the black community in barbering was,. 15 Mountain View Road, P.O only child, Norris, who him... American Entrepreneur who founded and was the decorator sharecropper in Social Circle on,!
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